SOCIAL AND POLITICAL PROGRAMS

WORLD PRESS DIGEST


WORLD PRESS DIGEST CONCEPT THE WORLD NEWS
In tune with the above tasks, the concept of a world press digest in the Russian language was proposed to present Russian readers with an opportunity to become familiar with original articles on political, economic and social subjects from the major periodicals of the World press, with independent coverage of domestic daily problems and reviews of international events in general, and thus to give them access to a view of current global processes.

PROJECT DESCRIPTION
EDITORIAL CONCEPT
The editorial concept of THE WORLD NEWS is a world press digest that has no analogies amongst the printed media in Russia.

The Russian audience will be offered an edition comprising translations of the best articles from foreign media devoted to world trends and views of modern society. This will allow the readers to learn about the internal affairs of different nations on different continents and to become familiar with foreign media opinion on Russia's process of integration into the world community.

During the preliminary preparation of the edition by EUROPEAN HOUSE, the idea of an independent presentation of information found ready support and response from Western publications. European House has obtained permission for the free use of materials from 40 foreign newspapers and magazines. Articles will, additionally, be purchased from periodicals which are unable or unwilling to make their materials available free of charge. There are only three such periodicals at present.
The range of topics covered are given below with their approximate percentage of the total volume of material:

• Economics and business news - 60%
  
• International politics and public life - 20%
  
• Advanced technologies and science - 10%
  
• Culture and history of the countries - 10%
  
  To maintain the editorial stance of the project, the help of a Patrons Committee made up of renowned foreign and Russian politicians, economists and public figures was proposed

PRINT PROPERTIES
Free colour newspaper
Dimension - Euro tabloid, 260х342 mm (approx. format - A3).
Page total - 64 pages
Frequency of publication: fortnightly
Total monthly circulation - 300,000 copies

Free distribution in Moscow and regions and the CIS)

READERSHIP
The digest caters for active young, middle aged and older people in the targeted age group of 25-54 y.o. (55% of readers are men, 45% are women)
Social Status Characteristic:
44% - Russian citizens, representatives of business and political circles, authorities, top managers and executive staff;
30 % - employees and creative intelligentsia
26%- students of higher educational institutions

DIGEST ADVANTAGES
- Independence in its Coverage of Events
- Enrichment elements and aspect of the periodical: giving Russian readers access to global processes and democratic norms of public life, the reduction of nationalistic extremes and racism.
"Understanding one another is only possible through knowledge," wrote Victor Hugo.
- Accessibility to all. Free distribution in the Russian regions and the CIS nations
- Quality content and subjects. Choice of the best articles from the world's major periodicals
- High quality of presentation. Full Colour, illustrated periodical